Brand refresh + website
The Kitchen is a religious community, grounded in serious exploration of Jewish tradition, text, and ritual for people with all levels of Jewish knowledge and experience.
They needed to refresh their brand to feel more sophisticated and to create a useful website. The website needed to feel welcoming and make the users feel like they are visiting The Kitchen from their kitchen.
thekitchensf.com
The Kitchen is a religious community, grounded in serious exploration of Jewish tradition, text, and ritual for people with all levels of Jewish knowledge and experience.
They needed to refresh their brand to feel more sophisticated and to create a useful website. The website needed to feel welcoming and make the users feel like they are visiting The Kitchen from their kitchen.
Tone:
Sophisticated, serious tone for the time we are living in.
Sophisticated, serious tone for the time we are living in.
Adjectives:
Subtle, poetic but utilitarian.
Subtle, poetic but utilitarian.
Process:
Research > user breakdown > sketches > Wireframes > Design directions
Research > user breakdown > sketches > Wireframes > Design directions
Various communication design for Kitchen events interated on the new website.
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