Brand refresh + website

thekitchensf.com



The Kitchen is a religious community, grounded in serious exploration of Jewish tradition, text, and ritual for people with all levels of Jewish knowledge and experience.

They needed to refresh their brand to feel more sophisticated and to create a useful website. The website needed to feel welcoming and make the users feel like they are visiting The Kitchen from their kitchen.


Tone:
Sophisticated, serious tone for the time we are living in.
Adjectives:
Subtle, poetic but utilitarian.
Process:
Research > user breakdown >  sketches > Wireframes > Design directions




Various communication design for Kitchen events interated on the new website. 

 


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