easyfeast

Rebrand + Web + Social

Easyfeast believes that when mealtime is effortless, life opens up. More space for connection. More calm in the everyday. More room for the people and priorities that matter most.

When they came to us, Easyfeast was ready for a visual identity that could express this promise, something as nourishing and harmonious as the experience they create for their customers. The brief was clear: evolve the brand without losing its heart, creating a mark that feels inevitable yet fresh.

Designing a Symbol of Connection

The new logo draws inspiration from a blooming flower, a symbol of growth, ease, and beauty. Look closer, and the petals resolve into interlocking circles, a quiet nod to plates gathered around a dinner table. This simple geometry reflects the way Easyfeast brings together meals, moments, and people into something greater than the sum of its parts.

We explored dozens of shapes, weights, and compositions, refining until every curve and proportion felt balanced and purposeful. The result is a mark that is timeless in its simplicity, fresh in its energy, and deeply connected to the brand’s essence.

The new identity was designed to live and breathe across every customer touchpoint. We translated the brand’s visual language into a refreshed website that feels both inviting and intuitive, and developed a cohesive social media presence that brings the Easyfeast story to life in everyday moments. From the rhythm of typography to the tone of photography, every detail was crafted to reflect the same clarity, warmth, and ease that define the Easyfeast experience.

More Than a New Look

For Easyfeast, this rebrand is more than an aesthetic shift. It’s a renewed commitment to their purpose: helping busy households thrive by taking dinner off their plate. The new identity is designed to carry that mission with clarity, confidence, and joy, making every touchpoint feel as thoughtful as the meals they prepare.

visit -> easyfeast.com follow-> @easyfeast_